Qonto · France and Germany
The same product. Two different decisions.
Two markets · four actions, three more cut on the site check · 5 August 2026
Read the reportB2B audience research · EU markets
Know exactly what your buyers say
When nobody is asking them. Their real words, and what to change because of them. Within three working days.
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- Delivered in
- 3 working days
- You provide
- A website
- Markets
- EU first
- Price
- €700
What arrives
One page. Actions first, evidence underneath.
Actions
A short list of what to change, each with its reason, and each checked against your live site first. Not forty content ideas.
Segments
Your buyers, defined by what happened to them and the fear underneath it. Not job titles.
Language
The words they actually use, verbatim. These become your headlines and your sales answers.
Receipts
Click any claim and read the person who said it, in context.
Nothing to configure. No filters, no dashboard, no query language to learn.
What it replaces
The same answer, without the six weeks.
| Time | Cost | You get back | |
|---|---|---|---|
| Agency research | 6 to 12 weeks | €17,000–€58,000 | A study and a deck |
| Listening platforms | Weeks to learn | €5,500–€46,000 / year | Dashboards to read yourself |
| Surveys and interviews | Weeks to recruit | Panel and incentive costs | What people say when asked |
| Doing it in-house | Days per segment | Your team's time | Whatever you got through |
| Unprompted | 3 working days | €700 | What to change, and the proof |
Agency and platform costs are converted from published 2026 pricing and public review data.
It is also why AI answers name your competitor and not you: the answer is assembled from how other people describe the problem, in words that are not yours.
Two markets
A second market is not an add-on. It is usually the finding.
Same company, same product, sold into France and Germany. Business owners in both had their account frozen and got nowhere with support. What they reached for next was the opposite.
France
“…avoir au moins une banque avec des agences physiques où tu peux te rendre pour râler.”Germany
“…selbst wenn dem Datenschutzbeauftragten schreibst und dann Reklamation.”One escalates to a person. The other escalates to a process. Two markets, two different pages, and a translation would have missed it entirely.
See the full example: Qonto, France and Germany
Read the guide: how to find buyer objections in a new market
Two finished reports
Read one before you pay for one.
Both are public samples built from public sources, not commissioned by the companies named. Every quote links to the person who said it.
BrightPensioen · Nederland
Almost nobody goes looking for a pension. Their accountant tells them they had a good year.
One market, in Dutch · 10 August 2026
Read the reportOne claim, and what it rests on
The trail behind every action.
The action
Name what happens when an account freezes, and who owns it. Qonto, France.
The words
“…avoir au moins une banque avec des agences physiques où tu peux te rendre pour râler.”The site check
qonto.com/fr today promises support seven days a week by chat, email and phone. No named route, no owner, no timeline. Gap: missing. the French page ↗
Every action in every report carries this trail. Verified against the live site on the date the report says.
How a report gets made
Six steps, and two things it refuses to do.
- 01It reads your website and plays back what it understood: who you sell to, and what. You correct it before anything else runs.
- 02It searches your market in your market’s language. A German report is built from German, not from English run through a translator.
- 03It collects what people said when nobody was asking: forums, review sites, video, and the questions people type into Google.
- 04It names your buyers by what just happened to them, not by job title or company size.
- 05A finding counts only when three independent sources agree. What came back empty is reported, not hidden.
- 06Every action is checked against your live site. If you already do it, it is cut, and the cut is listed.
NoYour own website never counts as evidence of what buyers think. It is what you already believe.
NoYour brand name never goes into a search. The words are about the problem, not about you.
Why it exists
Most B2B content is built on a buyer somebody invented in a meeting.
On personas
“Basically just creative writing exercises for marketing departments. Lots of fluff about whether Marketing Manager Mary likes lattes, but zero insight into why she'd actually part with her budget.”
On US-built audience tools
“If you cater to Europeans, it gets much more challenging. UK audiences are represented but Germany and other European countries are amiss.”
On listening platforms
“It's an expensive car, or a space shuttle, it has so many features, you can get overwhelmed.”
Quoted as written.
Price
One market, all segments, within three working days. For the first ten companies, then €1,100. Same report either way. The first ten are the ones proving it in markets it has not run in yet.
- Each additional market, built from scratch in its own language€450
- Sharpened with your own search data, if you want itfree
What did not show up is also a finding
Every report names which sources carried your market, which came back empty, and which were deliberately left out. That is not a disclaimer. France having no comparison-shopping behaviour is as useful as Germany having 5,400 searches a month for it, and a recommendation gets cut when your site already covers it. A finding counts as validated only when three independent sources agree.
Some markets are too small or too offline for external signal to answer honestly, and that gets checked before anything expensive runs. If yours is one of them, you are told and refunded.
Who runs this
One person. Done by hand for clients before a line of code.
I am Baptiste Hausmann, fractional head of SEO for B2B SaaS companies, fourteen years in, based in Amsterdam. My work is nine-month engagements that end with the client running SEO themselves, and the audience research inside them is where Unprompted comes from.
Over the summer of 2026 I built these studies by hand: for clients, on public companies as samples, and on my own business, across the Netherlands, France, Germany, the UK and English-speaking markets. The tool does that work, and I check every report before it goes out, within three working days.
baba-seo.com · LinkedIn · Speaker at SEO BENELUX and Friends of Search
Start here
Watch it read your own website, then order.
Paste your website. It reads the site, tells you what it understood about who you sell to and what you sell, and lets you correct it. Then it asks which market and where the report should go, and sends the invoice. Nothing is charged until you pay it.
Join the waiting list.
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