how a run works.

  1. I read your site and say who buys from you. You correct me.
  2. I find where those buyers talk when nobody sells to them.
  3. I keep only lines with a link back to where they were said.
  4. I group them into Moments: one situation, in their words.
  5. I check your site against each, and say what to make.

the rules.

RuleMeaning
A source on every lineNo link, no quote.
Observed or assumedObserved: 2+ people in 2+ places.
Actions firstEvidence one tap away.
Coverage shownWhat I read, and what I could not.
No dashboardNothing to configure.

where i look.

Most truth first.

  1. Complaint rulings. Dated, specific, high stakes.
  2. Forums. Peers, not vendors.
  3. Linked reviews. Themes only.
  4. Search demand. Timing and words only.

when a run says no.

If nothing survives the quote check, the run stops and shows where it looked. You can try another buyer or market.